We continued Champion The Match into 2016. For the next instalment Heineken wanted to say “It’s Time!”. No matter where you are or what you’re doing, It’s time to Champion the Match with Heineken. And our football heroes were there to lend a helping hand to get fans prepared to watch the game.
As in 2015 all content was created around a live twitter Q&A event. That gave us just 48 hours to film and publish the online films so they could be viewed in time with fans preparations for the match. Films were created for global use off the back of local market insights.
ROLE: CREATIVE/CREATIVE DIRECTOR