CHAMPION THE MATCH 2015
Heineken wanted to teach fans how to prepare for watching Champions League games, no matter what happens to be in your way. Using some legends of the game, we created stories of players who needed to overcome different obstacles in order to watch the game.
Each week we published another realtime story consisting of roughly 5 films plus photography, followed by a live twitter Q&A during the game. Stories were created around local market insights and pushed globally. Each week all content was filmed and published in 48 hours.
ROLE: CREATIVE/CREATIVE DIRECTOR