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just car
Canvas 2 Kickass
Just Car Insurance insures the types of cars you see in Fast and Furious. To prove they would insure almost any vehicle on wheels, we created a weekly show where you could interact and take part in the modification of a completely factory standard car to something that turned the heads of an entire country.

Everything on the car was crowd sourced. The audience voted on every stage of the modification along the way through a website where they could also watch the garage live at work. Weekly content pieces wrapped the progress into entertaining episodes.

It was like the Gran Turismo, Twitch, and Youtube smashed together (in 2009) and supported with TV and Radio advertising.

Fans loved it, and fought for tickets to the final unveiling.