Hi, welcome to my online portfolio. I'm a Creative Director and Art Director specialising in global brand storytelling. My expertise spans every medium that involves pictures and a story, my degree even has the word multimedia in it, which felt ahead of its time and now just feels accurate.
Below is a sample of work across campaigns, platforms and a few things nobody asked me to make. CV at the bottom.
Below is a sample of work across campaigns, platforms and a few things nobody asked me to make. CV at the bottom.
work
HEINEKEN
#ShareTheSofa
#ShareTheSofa
POLESTAR
Global Instagram
Global Instagram
VODAFONEThe Smart Jacket
HEINEKENGlobal social media pilot
ARNOTTSCommercial
HEINEKENAn ad with an ad break
VODAFONEInstagram launch
HEINEKENThe google soccer doc
more work
This highly award winning campaign challenged people to eat a chocolate bar in the space of a TV ad.
Remember banner ads? Well this one targeted programmers by hiding in a place only they could find.
A car insurance brand that wanted to prove they would insure the car of your dreams.
Around the world Heineken asked fans to make the most of the game, to champion the match, no matter what.
TomTom were launching their traffic feature. And these comedy ads promoted it.
A global TV ad for Mexico that went from filming to live in 4 days and no sleep.
personal
A game designed to be a light way into a space we typically find difficult. Pre Ju Dice encourages people to exercise their unconscious bias, to become more aware of it.
Making people aware of their unconscious bias helps them recognise when it's activated. This small recognition can help people process their bias consciously as they're experiencing it and intervene.
Pre Ju Dice gets more people used to healthy relaxed dialogue around bias’. It's interactive, practical, and unlike a keynote on diversity it can be replayed frequently and provide new experiences and takeaways every time you play.
Making people aware of their unconscious bias helps them recognise when it's activated. This small recognition can help people process their bias consciously as they're experiencing it and intervene.
Pre Ju Dice gets more people used to healthy relaxed dialogue around bias’. It's interactive, practical, and unlike a keynote on diversity it can be replayed frequently and provide new experiences and takeaways every time you play.
A photo series that explores the passwords we use to protect our identity and the hidden characters behind them.
A photo series presenting Nederlanders alongside their personal expressions of a summer garden paradise.
