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Champion The Match
For Champions League 2015 & 2016 we invited fans to get prepared and watch the game with Heineken.

While you prepared to watch the game, so did Heineken. Content-sized stories about players overcoming the odds to watch the game were published in bite sized story chunks, in real-time leading up to kick-off.

Every week a new player on a new quest to Champion The Match entertained fans before and during the game.
get beer
In Romania, Alessandro Nesta had to order a half-time stock up of supplies.
get comfy
Rio Ferdinand had to cut a martial-arts class short to make sure he had a good place to watch the game.
have fun
Post-game celebrations with Morientes, Garcia, Seedorf and Belletti in Brazil.
Sometimes we published content to make sure fans were keeping their eye on the ball.