project thumbnail
The google soccer doc
The Champions League is played in Europe, which can make following the games live tricky when you live somewhere else like the USA.

Heineken wanted to help fans "Champion The Match" whichever timezone they were in, so we created a spreadsheet that 9-5 workers could follow without the worry of getting caught.

My mates, Luis Garcia, Fernando Morientes, Clarence Seedorf & I filled out a public google spreadsheet live as we watched the game together. And anyone, anywhere else could follow us, filling-in the spreadsheet.
The original tweet that led people to the google doc.