project thumbnail
A very interactive film for the SUB
The SUB is a countertop beer tap system positioned towards people who really value quality time at home with a beer.

We made a global TV ad for the SUB with a very interactive version where you could give the main character in the ad, a break from their own TV commercial.

When you clicked the screen the main character reacted to you and would go find a SUB hidden in his new apartment to pour himself a beer and take a break....from the commercial break.
the case
This film shows how the interactivity worked.
the ad
The commercial is about a couple moving into a new house who could use some quality time.