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The Smart Jacket
Vodafone wanted a story of innovation, technology and their ability to create connections.

I created a brief for a creative team to invent a PR-able "thing" that demonstrated the power of connections and helped the community in some way.

Designed with Dutch cyclists in mind, the Smart Jacket connects to your phone and communicates to drivers the direction you are traveling.

It became a real-life demonstration of Vodafone’s commitment to building “Powerful Connections” through mobile technology.